an article by the folks over at Hammond Greetings and Promotions
Recently, our customer service committee discussed the idea of purchasing Client Birthday Cards. After much discussion, we decided that this would be one more positive way of marketing to and staying in touch with our client base. Everyone has a birthday; so, throughout the calendar year, sending a birthday card will guarantee at least one personal contact between our firm and its clients.
We discussed what kind and style of birthday card would be appropriate for a business to use. We decided against humorous cards that might be negatively misinterpreted. We felt that our clients would most appreciate a card that was tastefully done with a verse reflecting best wishes for his or her birthday. This keeps things personal, and an additional note can always be written inside the card to further personalize it. We wanted the outside of the card to be bright and cheerful, perhaps with a popular birthday symbol featured – such as balloons, party hats, or a wrapped present.
Why would you take pains to send birthday greeting cards to your colleagues, clients and employees? Who wouldn’t want to be remembered on such special day like a birthday? Because small gestures like giving birthday cards will pave the way in the creation of long-lasting relationships, and spells big business success. These reasons and more for establishing repeat business, employee satisfaction and building relationships. So, what are you waiting for? Send a Hammond.com greeting card, they offer a broad selection of greeting cards and a variety of promotional products to choose from. Whether someone is celebrating a birthday, an anniversary, or need to send a thank you card or a get well soon card, it pays to send a special card now.
Photo by campbelj45caIn conclusion, we are excited to start this simple way of staying connected to our clients. We are enthusiastic that our Client Birthday Cards program will create good will between our clients and our company. People like to feel recognized and connected to the companies that they do business with. This is one way to accomplish that recognition and connection.
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